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The India Today group has been running opinion polls before general elections for several years now and their track record is surprisingly not that shabby.
They conducted the first of such polls for the 2014 General Elections with a dummy variable: Modi as PM candidate. The results were significant but far from surprising.
When Modi was not projected as the PM candidate by BJP the seats allocations were: 179 for BJP; 132 for Congress; and 232 for the 3rd front. On the other hand when Modi was projected as the PM candidate both the number of seats to BJP and Congress increased. The benefit, however, was greater for BJP: 41 more seats to BJP; 23 more seats to Congress; and 64 less seats to the 3rd front.
The logic behind this is very straightforward: Modi polarises the electorate. Majority muslims fear his rise to power and vote for Congress instead of their local party. Even though they might hate Congress, they are willing to put up with them as long as Modi does not achieve the PM mantel. The others vote for Modi because of his track record in governance and the image he has been able to cultivate for himself as a man of action and not just of words. After UPA IIs deplorable performance, many people yearn for a strong leader which they see in Modi. For this they are willing to neglect their local/regional loyalties and vote of BJP.
Nitish Kumar’s strategy: Back fired?
Nitish Kumar, the current, popular Chief Minister of Bihar, recently broke his alliance with BJP over their insistence of portraying Modi as the Prime Ministerial candidate. He had hope that he would be able to blackmail BJP, being its chief ally, into not having Modi as the PM candidate. However, according to the survey, this turned out to be good news for BJP. If JDU (Mr Kumar’s party) were to remain in alliance with BJP, the Bihar votes would remain with them. However, the preference for Modi is so great that the voters will ditch their loyalties to JDU and vote of BJP diminishing JDU’s power considerably.
The fact is: People either hate him or love him. The ones that hate him are willing to settle for anyone but him, and the ones that love him simply will not compromise.